Now that I have said that, feel free to jump on the marketing train! Sign yourself right up. It seems like the best bet, am I right??
In reality, marketing your business is one of the best things you can do. But it is all about the technique and how you go about helping your company grow. Here are three things to remember when jumping into marketing:
- THIS ISN’T AN EXCUSE. Marketing is not an excuse to pass work off or feel like it’s a way to divvy things up. If anything, at the start of a new marketing plan, expect your workload to increase. You will be getting systems in place, figuring out what works and doesn’t work, and taking a TON of photos!
- KNOWING YOUR GOALS ISN’T AN END ALL. I personally have never had a business plan. My company has never changed in a drastic way, but it has changed over the years. As have most people who have a business. Like many things in life, you will never be completely ready to start marketing for your business. There will always be other things you can spend money on, things you think need to be in place… Just getting started is the best thing you can do.
- BE OPEN TO CRITIQUE. No one likes being critiqued. And honestly… it has taken me a REALLY long time to get comfortable critiquing clients. I would know exactly what needs to be done, but looking into a clients eyes I could never muster up the confidence to tell them. But here is the thing with marketing in the right way. We are all learning how to make your company better. We want you to grow just as much as you do. So going through those hard times of changing things up and pointing out what isn’t working is also a must!
So, as you dive into marketing, remember those three things. And a ton of other things… But mostly remember, having help with marketing is a great way to build your business.