Starting your own business often times leaves you faced with difficult questions: Can you pay your bills? What made you do it? And why? The first two answers have always been easy. It’s a good thing I like $1 rice from Walmart, and because no one else would hire me. It is the third question that leaves me stumbling over words.
I know exactly why I stick it out in the marketing world, but the more I am asked that question the harder it becomes to answer. A process of definitions, background of my days in news, and the rambles of a confused subject often times leave he who questions wishing they would have kept their mouth shut. It’s as if I have this untold secret to moderate success, and I can’t seem to get it out. This was until someone said it for me.
The other day I was struck by a potential client who got it. He understood what I was trying to do in helping small businesses grow. That my goal is much larger than keeping your Facebook updated and your Twitter feed relatable. I’m here to seek out passionate companies, and keep that feeling growing. I want to help people see that it isn’t about throwing huge amounts of money into marketing firms who post stock images for your business. Unless you like stock images, and by all means I’ll find a way.
He made me realize that my goal is for the little guy, the ambitious guy, the me guy. The person who spends their whole life wanting to be something great, and impact others. They stay up until 4 am working and being their next day just hour after. They don’t know what weekends are, and surely don’t take vacations. These people have a dream, and are ready to chase it. They are the reason I do this. To see the dream come to life, and to be part of the hands that got them there.
It is no secret that the social media aspect of my career can be done by just about any 11-year-old these days. I have the research down, and know the value of consistent posting. For me that is just the beginning. When I sign a new client I’m signing a new belief. from that moment on I am embodying their company, and setting in to learn everything it is made up of. I want to know your staff, your voice, how we can most effectively work past the computer screen. I want to know it all. The good. The bad. The beautiful.
So thanks to my potential client, you didn’t just get it, you let me get it too.